Strategies, strategic goals and plans of Pars Kani company

Strategies, strategic goals and plans of Pars Kani company
Short term goals
The focus strategy is to penetrate the market and acquire a 10% share of the current market in order to develop management and expert services in order to
  • Improving the company's level of presence in creating business in the provinces of the country
  • Identifying new opportunities and trying to be present in the relevant markets
  • Improving the level of information in order to be present in the target markets through the improvement of the database

Market development strategy for:
  • Pushing the key capabilities of the organization in the target market.
  • Improving the efforts of the organization for employment.
  • Promotion of all economic activities that lead to the development of the business market.
  • Improving the level of diversity in the product by using financial facilities and market requirements.

Product development strategy in order to:
  • Equipping the organization with geophysical and record networks and relevant software that leads to product development.
  • Upgrading the level of research and exploration equipment according to the latest global developments.
  • Identifying new methods and new software and improving the knowledge level of the organization's experts.
  • Improving the level of desirability in the eyes of stakeholders and especially customers.


Medium term goals
Market development strategy for
  • Pushing the key capabilities of the organization in the target market.
  • Improving the efforts of the organization for employment.
  • Promotion of all economic activities that lead to the development of the business market.
  • Improving the executive level of the company and turning it into a general contracting company in the mining (GC) and (EPC) industries.
  • Identifying large national and international projects and trying to fulfill them.

Product diversification strategy in order to:
  • Fundamental change in the product according to the target market.

Product development strategy in order to:
  • Equipping the organization with geophysical and record networks and relevant software.
  • Improving the level of research and exploration equipment according to the latest global developments.
  • Identifying new methods and new software and improving the knowledge level of the organization's experts.
  • Improving the level of desirability in the eyes of stakeholders and especially customers.


Long term goals
Market development strategy for
  • Improving the level of international cooperation in the field of technology and studies and implementation.
  • Improving the level of partnership with domestic and foreign companies in the presence of the business market.
  • Improving the organization's capability and technological level by using the capabilities of domestic research centers and foreign companies.
  • Improving the company's executive level and turning it into a world-class EPC company
  • Identifying large national and international projects and trying to fulfill them

Pars Kani

Head Office: No 50, Farhang-e Hosseini alley, Vali-Asr St, Tehran
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